People started booking calls with her and telling her an AI sent them. That's Michelle B. Griffin, and she's back on the show because she went and found out why it was happening. She asks every person who books how they found her. It's a question on her scheduler and she actually reads the answers. Then the answers started changing. Somebody said they asked Claude about personal branding and her name came up. Then it happened again, and again, and it stopped looking like a fluke. Here's the shift. People aren't only searching now, they're asking. Who's the best person for this. And what comes back is a recommendation, not a page of rankings. I've been on hundreds of podcasts, we write blogs every week, there's a book on Amazon, and I've got my own show. So I asked her the selfish question, which is whether we're in better shape than we were back when the whole game was chasing back links into bigger websites. She said yes, because the work moved. It isn't chasing anymore. It's whether the trail you already left says the same clear thing everywhere. Her framework is three Cs. Clarity, so you're positioned for something instead of being one of thousands of business coaches. Credibility, which means third party proof, because AI doesn't want your word for it. Continuity, which means recent, because if every clue about you is from 2019 you're clearly not in the mix. And she gave one thing you can do this week. Open a private window, log out of every paid AI account so it doesn't know it's you, and ask who you are and what you're known for. Then ask who's the best in your lane and see if you show up. She found out she'd been featured in Success Magazine months earlier and had no idea.
This week’s episode of Win The Hour, Win The Day Podcast interviews, Michelle B. Griffin.
People started booking calls with her and telling her an AI sent them.
That's Michelle B. Griffin, and she's back on the show because she went and found out why it was happening.
She asks every person who books how they found her. It's a question on her scheduler and she actually reads the answers. Then the answers started changing. Somebody said they asked Claude about personal branding and her name came up. Then it happened again, and again, and it stopped looking like a fluke.
Here's the shift. People aren't only searching now, they're asking. Who's the best person for this. And what comes back is a recommendation, not a page of rankings.
I've been on hundreds of podcasts, we write blogs every week, there's a book on Amazon, and I've got my own show. So I asked her the selfish question, which is whether we're in better shape than we were back when the whole game was chasing back links into bigger websites.
She said yes, because the work moved. It isn't chasing anymore. It's whether the trail you already left says the same clear thing everywhere.
Her framework is three Cs. Clarity, so you're positioned for something instead of being one of thousands of business coaches. Credibility, which means third party proof, because AI doesn't want your word for it. Continuity, which means recent, because if every clue about you is from 2019 you're clearly not in the mix.
And she gave one thing you can do this week. Open a private window, log out of every paid AI account so it doesn't know it's you, and ask who you are and what you're known for. Then ask who's the best in your lane and see if you show up.
She found out she'd been featured in Success Magazine months earlier and had no idea.
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You can find Michelle B. Griffin at:
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Win The Hour Win The Day
https://winthehourwintheday.com