I'm at my best in a private conversation. One-on-one, in the comments, on a call, I'm all in. Then it's time to be visible in public, and I shrink. For years I told myself the fix was to pitch harder. Get on a bigger show. Wait for someone with a larger audience to notice me and pull me up. Then Jamie Maglietta got on the podcast. She produced Vice President Kamala Harris at BET and spent 20 years inside MSNBC, Fox and CNN. She said one thing that rearranged how I think about being seen. You don't chase media. You produce it. That sounds like a slogan until she breaks it down. A national hit on CNN feels enormous and often brings in zero clients. She had a legal commentator on her show who'd been on every network, and it never turned into a single paying customer. Meanwhile her people go on one tiny local segment and pick up more followers in a day than any national spot ever gave them. Turns out the chase brings in almost nothing. What pays is being findable, clear, and someone people want to stay connected to. And here's the move I can't stop thinking about. Instead of sending some writer a "loved your article" note and hoping, find an expert you genuinely disagree with, say so publicly, and tag them. Now you're producing a conversation people actually want to watch, and you're in it as an equal. One more line of hers stung a little. You can be smart and really boring. Being the expert isn't enough. People have to want to turn you on. So where do you go quiet when it's time to be seen?
This week’s episode of Win The Hour, Win The Day Podcast interviews, Jamie Maglietta.
I'm at my best in a private conversation. One-on-one, in the comments, on a call, I'm all in.
Then it's time to be visible in public, and I shrink.
For years I told myself the fix was to pitch harder. Get on a bigger show. Wait for someone with a larger audience to notice me and pull me up.
Then Jamie Maglietta got on the podcast. She produced Vice President Kamala Harris at BET and spent 20 years inside MSNBC, Fox and CNN. She said one thing that rearranged how I think about being seen.
You don't chase media. You produce it.
That sounds like a slogan until she breaks it down. A national hit on CNN feels enormous and often brings in zero clients. She had a legal commentator on her show who'd been on every network, and it never turned into a single paying customer. Meanwhile her people go on one tiny local segment and pick up more followers in a day than any national spot ever gave them.
Turns out the chase brings in almost nothing. What pays is being findable, clear, and someone people want to stay connected to.
And here's the move I can't stop thinking about. Instead of sending some writer a "loved your article" note and hoping, find an expert you genuinely disagree with, say so publicly, and tag them. Now you're producing a conversation people actually want to watch, and you're in it as an equal.
One more line of hers stung a little. You can be smart and really boring. Being the expert isn't enough. People have to want to turn you on.
So where do you go quiet when it's time to be seen?