This week’s episode of Win The Hour, Win The Day Podcast interviews, Kristi Mitchell. Your email list might be too big. Not too small. Too big. I always assumed the people who never open my emails were harmless. They sit there, the number stays respectable, and maybe one day one of them wakes up and buys something. Email Strategist Karen Grill set me straight on this week's episode. Since the 2024 authentication rules came in, inbox providers watch who actually opens you. Keep sending to people who never do and you start to look like a spammer, so they throttle you. First a slice of your list, then a bigger slice. The people who want to hear from you stop getting you, because of the people who don't. That one landed. I have been protecting a number at the expense of the people who read every word. Karen's rule is simple. Ninety days with no open and they go. And an unsubscribe is not a rejection, it is someone telling you that you are not right for them right now. She also wants us to stop asking founders how big the list is. Five hundred people at a sixty percent open rate will out-sell five thousand at five percent, every single time.
This week’s episode of Win The Hour, Win The Day Podcast interviews, Kristi Mitchell.
Your email list might be too big.
Not too small. Too big.
I always assumed the people who never open my emails were harmless. They sit there, the number stays respectable, and maybe one day one of them wakes up and buys something.
Email Strategist Karen Grill set me straight on this week's episode.
Since the 2024 authentication rules came in, inbox providers watch who actually opens you. Keep sending to people who never do and you start to look like a spammer, so they throttle you. First a slice of your list, then a bigger slice. The people who want to hear from you stop getting you, because of the people who don't.
That one landed. I have been protecting a number at the expense of the people who read every word.
Karen's rule is simple. Ninety days with no open and they go. And an unsubscribe is not a rejection, it is someone telling you that you are not right for them right now.
She also wants us to stop asking founders how big the list is. Five hundred people at a sixty percent open rate will out-sell five thousand at five percent, every single time.
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You can find Karen Grill at:
LinkedIn: https://www.linkedin.com/in/karengrill1/
Website: https://karengrill.com/
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