Alison Knott explains that she uses an open, ungated approach to get a fuller picture of someone’s ideal person. She focuses less on the business owner’s goals and more on what’s happening in that person’s world — who influences them and what shapes their choices. She also mentions that her process includes a helpful bonus. If someone has multiple ideal clients and isn’t sure how to prioritize them, she shows them how to line those personas up in a simple way. When you dig deeper into persona work, she says, the hierarchy becomes much clearer. Read the show notes below for more details...
This week’s episode of Win The Hour, Win The Day Podcast interviews, Alison Knott.
Marketing fails when you talk about your goals instead of your audience’s life. In this episode, Alison Knott talks about why audience research matters more than market research.
In this clear and practical talk, you’ll learn:
-Why good content gets ignored even when it sounds smart.
-The real difference between market research and audience research.
-How to find out what people care about before they hire you.
-Why many people will never comment but will message you in private.
-How to use simple conversations to shape better content.
-The seven questions that reveal what makes someone ready to act.
This episode shows how to stop guessing, stop copying competitors, and start talking about what your audience is already thinking.
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You can find Alison Knott at:
LinkedIn: https://www.linkedin.com/in/alisonknott/